Insights

Perspectives on CFO leadership & financial strategy.

Practical thinking on building financial clarity, protecting cash flow, and leading growth with discipline — across healthcare, SaaS, transactions, and the operating decisions in between.

Topic
Industry
Cross-Industry

Budgets That Survive Contact With Reality: A Better Annual Planning Process

Most annual budgets are obsolete by March. Driver-based models, honest targets, scenario ranges, and a cadence that keeps the plan alive.

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SaaS

ARR Is Not Revenue: The Distinction That Decides Your Valuation

ARR is a forward-looking metric; revenue is an accounting fact. Why conflating them misprices SaaS companies — and how to keep both honest.

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Healthcare

Credentialing Delays and Cash Flow: Planning for the Revenue Gap

A new provider can see patients long before payers will pay for them. How to plan, fund, and shrink the credentialing revenue gap.

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Healthcare

Membership and Package Revenue: The Liability Hiding on Your Books

Prepaid memberships and packages are cash today but an obligation tomorrow. Why deferred revenue is a liability, and how to manage it.

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Healthcare

The True Cost of a No-Show: Capacity Economics for Clinics

A no-show isn't a missed appointment — it's perishable capacity you can't resell. How to measure the real cost and recover it.

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Healthcare

Accounts Receivable in Healthcare: Why 90 Days Is a Crisis, Not a Norm

A 90-day receivables cycle quietly starves practices. The metrics that reveal it, the causes, and a framework to free the cash.

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Healthcare

De Novo or Acquisition? The Financial Case for Each Path to a Second Location

Build a second location or buy one? A CFO's framework for weighing capital, ramp time, risk, and control before you commit.

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Healthcare

Clinician Compensation Models That Don't Bankrupt the Practice

How to structure clinician pay so it motivates providers without eroding margin — the models, the breakeven math, and the guardrails.

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Healthcare

The Payer Mix Problem: When Growth in Revenue Means Decline in Margin

A practice can add revenue and lose margin. How payer mix works, the report that reveals it, and what to do about it.

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Cross-Industry

Five Financial Signals Every Growing Business Should Track

Profit on paper doesn't keep the lights on — cash does. Five indicators that tell you where your business actually stands.

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Cross-Industry

Why a Dedicated CFO Outperforms a Fractional One

Splitting a CFO across ten companies has a hidden cost: lost context. Why continuity changes the quality of financial decisions.

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